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Moreover Takes the ALS Ice Bucket Challenge
Who hasn’t participated in or at least seen the ALS ice bucket challenge videos all over the news and social media? It has gone viral the past couple weeks, as evidenced by a quick search in Newsdesk....
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NFL Coverage Update – Most Popular vs Most Unpopular Teams
Most Popular NFL Teams Which NFL teams are capturing the most media attention? How much more coverage does a well-performing team receive than a low performer? To find out, I ran a quick search in...
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Visit Us at the PRSA 2014 International Conference!
Moreover Technologies is happy to be at the PRSA 2014 International Conference in Washington, D.C. We are set up at Booth #17, just inside the main entrance. If you are attending, please drop by and...
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Peyton Manning’s 509th Touchdown Pass
Last Sunday Peyton Manning broke the NFL’s record for career touchdown passes when he threw number 509 to Demaryius Thomas. The resulting media coverage was significant! Peyton dominated the trending...
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The NFL and Worldwide Coverage
Quarterbacks are dominating the NFL media coverage, as shown below in the pie chart of the top 10 most mentioned people. Only one player, DeMarco Murray, is not a quarterback. Tony Romo leads the...
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The Heightened Focus on Measurement: Are You Stuck on Barcelona Principle #2?
For communications professionals, it would have been hard to miss the focus on measurement this autumn! AMEC Measurement Week took place in September across five continents and 49 countries, with 80...
View ArticleDrum Roll for 2014 and 2015
2014 was a year of significant product enhancements and expanding resources for Moreover with the acquisition by LexisNexis. In 2014, the total number of new articles increased 11.25% to an all-time...
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You Don’t Need to Resort to Dumpster Diving to Collect Ethical Competitive...
By Sandi Brown Competitive intelligence can be extremely valuable for informing strategic business decisions about your products, messaging, business expansion, customers, and more. But when does...
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Super Bowl XLIX Coverage
With Super Bowl XLIX less than a week away, media coverage is heating up. This time trend graph shows an average coverage volume of 5,700 articles per day over the past month. Then on January 22, we...
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Super Bowl XLIX Media Coverage
In one of the closest, most dramatic Super Bowls, record-setting Tom Brady led the New England Patriots to victory. Off the playing field, media coverage really heated up. Following last week’s trend,...
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